The Latest

  • How can you use Digital Storytelling in your Business Strategy?
    by Shannon Hilson on January 18, 2022 at 5:00 pm

    People have been using storytelling to share information and make valuable connections for as long as anyone can remember. Digital storytelling is the 21st century’s answer to story-driven marketing. Here’s how it can help you better meet your business goals. The post How can you use Digital Storytelling in your Business Strategy? appeared first on Rock Content.

  • Why Content Marketing Is Important
    by Michael Brenner on January 18, 2022 at 5:00 pm

    Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in The post Why Content Marketing Is Important appeared first on Marketing Insider Group.

  • E-commerce Has Broken Selling Records: 4 Things We Can Learn From 2021’s Holiday Season
    by Layla Fortes on January 18, 2022 at 4:57 pm

    With the end of the holiday season, it’s common for companies to look back on the biggest trends of the year and think about how they can improve their strategies for the following year. To help the e-commerce market do so, Adobe just launched a report about 2021 Holiday Shopping Trends and Insights. But, what The post E-commerce Has Broken Selling Records: 4 Things We Can Learn From 2021’s Holiday Season appeared first on Rock Content.

  • 10 reasons you need a digital marketing strategy in 2022
    by Dave Chaffey on January 18, 2022 at 2:00 pm

    If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track… The post 10 reasons you need a digital marketing strategy in 2022 appeared first on Smart Insights.

  • Can You Use Content to Influence Consumer Behavior?
    by Michael Brenner on January 18, 2022 at 11:00 am

    What’s the most important goal for any content marketer? If you said to grow organic traffic, you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website The post Can You Use Content to Influence Consumer Behavior? appeared first on Marketing Insider Group.

  • How to Make an NFT: Guide for 2022
    by Adeel Qayum on January 17, 2022 at 7:02 pm

    The market for NFTs is booming. Why not grab a slice of it by learning how to create and mint your own NFTs? Here’s a guide.

  • What is Brand Audit and Why is it Important for your Business?
    by Shannon Hilson on January 17, 2022 at 5:25 pm

    Your unique brand is what separates your company from the rest of the pack in all the right ways, and periodic brand audits can help you make steady progress toward your goals. Here’s a look at why brand auditing is an essential part of any ongoing business strategy. The post What is Brand Audit and Why is it Important for your Business? appeared first on Rock Content.

  • Case Study: How I Increased Conversions on Ion by 431% In Only Two Months
    by Pedro Lopes on January 17, 2022 at 4:31 pm

    What would happen if you were presented with a brand new, top-of-the-line Ferrari? I mean, whether you are into cars or not, you definitely know the impact of owning a piece of this brand and what sort of possibilities and experiences it may offer you. I’ll risk saying that a sense of exhilaration, empowerment and The post Case Study: How I Increased Conversions on Ion by 431% In Only Two Months appeared first on Rock Content.

  • Can Online Reviews Help My Website’s Search Ranking?
    by Kristina Cappetta on January 17, 2022 at 12:00 pm

    Online reviews can help improve your website’s search engine ranking. Read our tips for getting more positive reviews and combatting the negative ones. The post Can Online Reviews Help My Website’s Search Ranking? appeared first on TheeDigital.

  • The segmentation, targeting, positioning (STP) marketing model
    by Annmarie Hanlon on January 17, 2022 at 9:00 am

    How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, ….. The post The segmentation, targeting, positioning (STP) marketing model appeared first on Smart Insights.

  • How do you compare? 2022 average email open rates, clickthrough rates, and marketing statistics compilation
    by Dave Chaffey on January 14, 2022 at 4:00 pm

    Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask “how do our ….. The post How do you compare? 2022 average email open rates, clickthrough rates, and marketing statistics compilation appeared first on Smart Insights.

  • Which Influencer Marketing Statistics do you Need to Consider in 2022?
    by Camila Casarotto on January 14, 2022 at 1:33 am

    Statistics about influencers show that influencer marketing can no longer stay out of your company’s strategies. If you don’t work with influencers yet, it’s time to understand how this type of partnership can boost your marketing results in 2022. The post Which Influencer Marketing Statistics do you Need to Consider in 2022? appeared first on Rock Content.

  • How to Sell on Poshmark: An Easy Step-by-Step Guide
    by Adeel Qayum on January 13, 2022 at 7:03 pm

    Is your closet bursting at the seams with clothes you barely wear? Learn how to sell on Poshmark and turn your unworn pieces into cash. 

  • Transform your data into actionable insights
    by Expert commentator on January 13, 2022 at 3:00 pm

    Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this ….. The post Transform your data into actionable insights appeared first on Smart Insights.

  • How To Prevent A Malware Nightmare In WordPress
    by Richard Horvath on January 13, 2022 at 12:00 pm

    WordPress provides frequent security updates when it knows there’s been trouble. But, as a site administrator, you can do more to make your site safe. The post How To Prevent A Malware Nightmare In WordPress appeared first on TheeDigital.

  • Key Metrics to Measure Content Marketing Performance
    by Michael Brenner on January 13, 2022 at 11:00 am

    Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to The post Key Metrics to Measure Content Marketing Performance appeared first on Marketing Insider Group.

  • Top Tips to Increase Sales & Employee Retention
    by Guest Author on January 13, 2022 at 10:00 am

    The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. When salespeople are experiencing significant success (and receiving a whopping commission as a result), they’re not going to scroll LinkedIn looking for new offers. However, if you Google search “How to Improve The post Top Tips to Increase Sales & Employee Retention appeared first on Marketing Insider Group.

  • How Can You Promote a Shopping Experience On Social? Learn From These Successful Brands
    by Alessandro Alessio on January 12, 2022 at 1:52 pm

    A lot has changed since the beginning of 2020, especially after the initial lockdown in many countries around the world. It also changed the role of social media in marketing strategies. Once used just as a channel between a company and its customers, big companies are reimagining this interaction and creating social-first customer experiences. This The post How Can You Promote a Shopping Experience On Social? Learn From These Successful Brands appeared first on Rock Content.

  • Global social media statistics research summary 2022
    by Dave Chaffey on January 12, 2022 at 9:00 am

    Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research ….. The post Global social media statistics research summary 2022 appeared first on Smart Insights.

  • Cookieless Future: What the Demise of the Cookie Means for Content Marketers
    by Camila Casarotto on January 12, 2022 at 5:17 am

    The cookieless future of Digital Marketing is worrying many companies. In recent years, marketing experts have become used to having a massive volume of data available to support their decisions, optimize strategies and target campaigns. However, this data may no longer be available. How do we deal with that? The post Cookieless Future: What the Demise of the Cookie Means for Content Marketers appeared first on Rock Content.

  • How I Increased an E-Book’s Conversion Rate by 20.7% Through Interactivity
    by Guilherme Rezende on January 11, 2022 at 6:50 pm

    Ion is one of the main bases of a digital marketing strategy. Any increase in conversion rates can generate extraordinary results for your company. The post How I Increased an E-Book’s Conversion Rate by 20.7% Through Interactivity appeared first on Rock Content.

  • 15 Effective Ways to Reduce Cost Per Acquisition
    by Giana Reno on January 11, 2022 at 5:00 pm

    Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

  • How to use the 7Ps Marketing Mix
    by Annmarie Hanlon on January 11, 2022 at 9:00 am

    What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. ….. The post How to use the 7Ps Marketing Mix appeared first on Smart Insights.

  • How to Sell on Facebook Marketplace
    by Adeel Qayum on January 11, 2022 at 6:05 am

    Learn how to sell on Facebook Marketplace and reach thousands of buyers in your local community. Establish a local presence today.

  • Why Should Your Website be HIPAA Compliant
    by Jay Vitalis on January 10, 2022 at 8:40 pm

    Since the healthcare industry is constantly evolving, it’s important for businesses to keep up with new regulations. One of the newer regulations that apply to healthcare websites is the Health Insurance Portability and Accountability Act (HIPAA).  What is HIPAA?  HIPAA is an acronym for the Health Insurance Portability and Accountability Act, which was designed to The post Why Should Your Website be HIPAA Compliant appeared first on TheeDigital.

  • Google Says Search Console’s Geotargeting Can Harm Your SEO Strategy
    by Kamila Dantas on January 10, 2022 at 3:48 pm

    Utilizing Google Search Console’s international targeting feature, also known as “geotargeting,” may negatively impact your SEO strategy, according to Google itself. According to the giant search engine, the tool can hurt your site’s search rankings if your goal is to reach a large audience of viewers. This explanation was given by Google Search Advocate John The post Google Says Search Console’s Geotargeting Can Harm Your SEO Strategy appeared first on Rock Content.

  • What is digital marketing? How to succeed in 2022.
    by Dave Chaffey on January 10, 2022 at 3:00 pm

    Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing is the application of digital media, data and technology integrated ….. The post What is digital marketing? How to succeed in 2022. appeared first on Smart Insights.

  • Customer Retention – The Lost Art (And Science) Of Marketing
    by Michael Brenner on January 10, 2022 at 2:00 pm

    In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to The post Customer Retention – The Lost Art (And Science) Of Marketing appeared first on Marketing Insider Group.

  • The Best Marketing Events Happening in 2022
    by Michael Brenner on January 10, 2022 at 11:00 am

    Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. You will not only learn from marketing’s top thinkers and speakers, but you might also meet The post The Best Marketing Events Happening in 2022 appeared first on Marketing Insider Group.

  • How Employee Advocacy Can Build a Larger Audience for Your Events
    by Jean-Louis Benard on January 10, 2022 at 10:00 am

    The Covid health crisis has completely changed the way people work, making remote scenarios the norm, limiting travel options, and eliminating many traditional business gatherings and events. But around the world, people are slowly starting to make their way back to the office and regaining some sense of normality. This is also the likely path The post How Employee Advocacy Can Build a Larger Audience for Your Events appeared first on Marketing Insider Group.

  • Why is My Website Not Ranking in Google?
    by Jay Vitalis on January 9, 2022 at 12:00 pm

    Ranking in the top spots of Google’s search results takes hard work, determination and a few trade “secrets.” Find out how you can boost your website ranking by following a few of these Google ranking factors. The post Why is My Website Not Ranking in Google? appeared first on TheeDigital.

  • How to Choose Your Website Platform
    by Nick Henning on January 7, 2022 at 12:34 pm

    Choosing a website platform is an important decision. Here are the most popular platforms for business owners looking to take their online presence to the next level. The post How to Choose Your Website Platform appeared first on TheeDigital.

  • How to use the BCG Matrix model
    by Annmarie Hanlon on January 7, 2022 at 10:30 am

    Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a ….. The post How to use the BCG Matrix model appeared first on Smart Insights.

  • How to Get My Website to Rank in Google Search – Part One
    by Ryan Harris on January 6, 2022 at 12:00 pm

    Your website needs to rank in a prominent position in the Google search results, otherwise you are losing potential customers. Statistics show, placement on page one of the search ranking is one of the dominating factors of a website and even a business’s success. Learn more about how you can improve your website on the Google search results page. The post How to Get My Website to Rank in Google Search – Part One appeared first on TheeDigital.

  • Product launch marketing plan example
    by Dave Chaffey on January 6, 2022 at 9:00 am

    How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. ….. The post Product launch marketing plan example appeared first on Smart Insights.

  • 10 Amazing Examples of Thought Leadership Content Marketing
    by Michael Brenner on January 5, 2022 at 5:45 pm

    As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and The post 10 Amazing Examples of Thought Leadership Content Marketing appeared first on Marketing Insider Group.

  • How effective is your digital media?
    by Gabrielle Wright on January 5, 2022 at 9:00 am

    Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2022 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune ….. The post How effective is your digital media? appeared first on Smart Insights.

  • How to Sell Candles Online: 6-Step Checklist for 2022
    by Adeel Qayum on January 5, 2022 at 7:25 am

    Curious about how to start a candle business? Our 6-step checklist is designed to help you get started making and selling candles quickly.

  • How to Use Trust Signals to Boost Online Conversions
    by Giana Reno on January 4, 2022 at 10:00 pm

    There is no building meaningful customer relationships without trust. You want people to regard your brand with confidence. This can be achieved through the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from The post How to Use Trust Signals to Boost Online Conversions appeared first on Marketing Insider Group.

  • How Do You Know if Your Website Is Due for a Redesign?
    by Acadia Rose-Meyer on January 4, 2022 at 12:00 pm

    Your website needs a redesign if it is out dated, is not compatible with all of the most common browsers and if it is not SEO-friendly. Read on for more information. The post How Do You Know if Your Website Is Due for a Redesign? appeared first on TheeDigital.

  • How to Update Your WordPress Plugins Safely
    by Kristina Cappetta on January 3, 2022 at 12:00 pm

    While the idea of updating your plugins may make your cringe slightly, we’re here to tell that most WordPress plugin updates shouldn’t cause a problem for your site. That is, if you do them correctly and safely. If you’re not sure how to make that happen, we’re here to help. Let’s look at what you The post How to Update Your WordPress Plugins Safely appeared first on TheeDigital.

  • 10 Email Marketing Automation Workflows To Start Using Today
    by Richard Horvath on January 2, 2022 at 12:00 pm

    Email automation can take some repetitive marketing tasks off your hands while increasing your revenue. Learn how to implement email automation with these ten workflows. The post 10 Email Marketing Automation Workflows To Start Using Today appeared first on TheeDigital.

  • How to Start a Business: A Guide to Starting a Business
    by Nicole Martins Ferreira on December 30, 2021 at 4:00 am

    Entrepreneurship is an idea that appeals to many, but figuring out how to start a business can sometimes be so overwhelming it scares people away. It’s time to stop telling people that you’re going to start a business and actually put in the work to make it happen. In this …

  • How to Get Your Website to Rank in Google Search – Part Two
    by Ryan Harris on December 28, 2021 at 12:00 pm

    Within each signal, there are smaller factors that provide an opportunity to vastly improve your website. Part Two will get into the nitty-gritty details of what it takes to rank. The post How to Get Your Website to Rank in Google Search – Part Two appeared first on TheeDigital.

  • Not Quite 101 Ways to Use Your Custom URL Shortener
    by Sian Lloyd on December 28, 2021 at 10:08 am

    A Custom URL Shortener: The key to Branding Your Links to Increase Reach and Engagement Wondering how you can use your custom URL shortener? Looking for creative, new ways to organize and share files, web pages, and content? As a custom URL shortener ourselves, we have seen it all. From people just wanting to edit their Instagram… The post Not Quite 101 Ways to Use Your Custom URL Shortener appeared first on Rebrandly Blog.

  • How to Start a Dropshipping Business in 2021
    by Nicole Martins Ferreira on December 23, 2021 at 4:00 am

    Starting a dropshipping business is a great first step into entrepreneurship. You’ll be able to sell products to customers, set your own product prices, and market your very own brand. You don’t even need to pay for inventory until it’s sold to an actual customer. If you’re willing to put …

  • 10 Influencer Marketing Statistics You Need to Know in 2022 [Infographic]
    by Ying Lin on December 16, 2021 at 12:30 pm

    It’s all the hype these days and one of the latest trends in digital marketing. Yep, we’re talking about influencer marketing. Compared to social media marketing or even video marketing, influencer marketing is considered to be fairly new branch of marketing. Influencer marketing statistics show that an increasing number of …

  • How to Use Instagram Stories Like a Pro to Build Your Audience
    by Thomas J Law on December 16, 2021 at 11:30 am

    Get ahead of the competition by learning to harness the full potential of new social tools. In this article, you’ll learn how to use Instagram Stories like a pro to build your audience.

  • How to Source and Use Customer Testimonials
    by Amanda Gaid on December 16, 2021 at 6:30 am

    Learn 4 best ways to source customer testimonials, plus tips on how to use them to drive more sales.

  • 10 Video Marketing Statistics That You Need to Know in 2022 [Infographic]
    by Maryam Mohsin on December 15, 2021 at 11:08 pm

    If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting the resources into video marketing for your business. Do you have enough resources to create videos? Are enough people in your target audience interested in videos? …

  • 10 Email Marketing Stats You Need to Know in 2022 [Infographic]
    by Maryam Mohsin on December 11, 2021 at 11:30 am

    To help online business owners maximize ROI of their email campaigns, this article presents 5 most vital email marketing statistics and how to improve them.

  • How to Conduct Customer Interviews That Deliver Valuable Insights
    by Amanda Gaid on December 10, 2021 at 4:33 pm

    Learn what are customer interviews, how they benefit you, a seven-step process for conducting them, and top FAQs.

  • What is a Vanity URL and Why It’s Important
    by Samantha Owens on December 10, 2021 at 9:30 am

    What is a Vanity URL? A vanity URL is a descriptive, memorable and pronounceable URL usually used to redirect URLs from one location to another. In the simplest terms, a vanity URL is a long URL that has been converted into a customized short link. A vanity URL can also be known as a branded Link or a custom short URL. Vanity URLs… The post What is a Vanity URL and Why It’s Important appeared first on Rebrandly Blog.

  • How to Make Money Online for Free: 11 Best Ways in 2022
    by Adeel Qayum on December 10, 2021 at 6:33 am

    Want to earn money online without any investment? We look at 11 free ways to make cash from the internet—no catch or upfront payment needed from you.

  • How to Be Successful (And Get Everything You Want in Life)
    by Nicole Martins Ferreira on December 6, 2021 at 10:00 am

    So, you want to finally discover how to be successful? First, imagine where you’ll honestly be in the next five years. Maybe on a beach, working remote while drinking your favorite cocktail or beer. Or maybe you’ll be sitting on a couch, watching Netflix, and still dreaming. Your success lies …

  • Dot brand domains: Changing the way brands share online
    by Guest Author on December 3, 2021 at 12:00 pm

      Over the years, domain names and URLs haven’t changed much and we have come to recognize their traditional format, our eyes glazing over their contents without looking for meaning or comprehension. But more recently, there has been something of a revolution in the domain name space and this is all beginning to change. An… The post Dot brand domains: Changing the way brands share online appeared first on Rebrandly Blog.

  • How to Sell on eBay in 2022: An Easy Guide for Shopify Merchants
    by Adeel Qayum on December 2, 2021 at 4:36 pm

    Selling on eBay can get your products in front of 154 million active buyers worldwide. Learn how to sell on eBay via Shopify.

  • 10 Top Print-on-Demand Companies (and How to Choose One) in 2021
    by Thomas J Law on November 28, 2021 at 11:00 pm

    There are so many print-on-demand companies to choose from — what do you need to consider to choose the best one for you? Learn more here.

  • The simple science of effective social media posts
    by Guest Author on November 26, 2021 at 8:45 am

      Keeping social media posts simple We seem to spend our lives looking for ways to make things easier. ‘Life hacking’ has become a national pastime. But why is it that many marketers actually make their communications more difficult to engage with, not easier? The answer may be a lot easier than you think. It… The post The simple science of effective social media posts appeared first on Rebrandly Blog.

  • How to build a brand: A guide from Rebrandly and HubSpot
    by Louisa McGrath on November 19, 2021 at 9:08 am

      The evolution in branding that has taken place over the past decade is staggering. It has moved far beyond the broadcast media that once fuelled the buzz around brands. Now in the online world, consumers are in control and will talk about your brand whether you’re involved in that conversation or not. Today, businesses… The post How to build a brand: A guide from Rebrandly and HubSpot appeared first on Rebrandly Blog.

  • Zapier with Branded Links
    by Rebrandly on November 12, 2021 at 9:15 am

      Zapier with Branded Links  (custom short URLs) is available. Zapier and Rebrandly allow you to automate repetitive tasks surrounding creating, changing and sharing Branded Links. All to make things a little easier for you! With this integration, you can use your branded links with a number of other tools such as Google Sheets, Mailchimp, Twitter,… The post Zapier with Branded Links appeared first on Rebrandly Blog.

  • What is a URL Shortener?
    by Derric Haynie on November 2, 2021 at 9:32 am

    The Ultimate Guide to when, how, and why you should use a URL shortener. It’s a fair question… As a URL shortener and a company that specializes in everything to do with links, it’s something we get asked quite a lot. So we thought we’d give you the entire breakdown on this secretly evolving industry. Find… The post What is a URL Shortener? appeared first on Rebrandly Blog.

  • Top 10 Branding Infographics
    by Gianluca Anzardi on October 25, 2021 at 7:01 am

      Top 10 Branding Infographics is the list of my favourite graphic summaries about important branding concepts.  This short list follow the previous: Top 10 Social Media Infographics Ever, I wrote last year and has been seen buy several thousands of people. So I hope you will like my post and will comment with your thoughts eventually… The post Top 10 Branding Infographics appeared first on Rebrandly Blog.

  • The True Cost Of Using Short Links
    by Ian Matthews on October 18, 2021 at 2:47 pm

      If you’re researching short link providers it’s likely that cost is a big factor in your decision. Fair warning, this article isn’t about comparing the pricing plans of link shortening tools but rather what it actually will cost you to use them. While some short link providers may have a free package or a low-cost… The post The True Cost Of Using Short Links appeared first on Rebrandly Blog.

  • Why Good Social Media Content Fails – And How To Fix It
    by Guest Author on October 11, 2021 at 7:31 am

      So, you’ve found some great social media content to share. You’ve edited the text, attached an image, scheduled it in for the optimal posting time. And yet, when it comes to finally sharing that post…it flops. It’s not a great feeling. Nobody wants their work to go unnoticed. Unfortunately, though, it’s all too common…. The post Why Good Social Media Content Fails – And How To Fix It appeared first on Rebrandly Blog.