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April 2, 2019

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  • Campaign planning tools and templates to win more customers
    by Expert commentator on August 9, 2022 at 2:40 pm

    What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an ….. The post Campaign planning tools and templates to win more customers appeared first on Smart Insights.

  • Hate Speech And Fake News Still Haunt Social Media Platforms
    by Ashley Rodríguez on August 9, 2022 at 1:46 pm

    The last quarter was marked by heated discussions related to social media and its impact on people. Let’s review the main events and how they impacted users and brands in the social channels. The post Hate Speech And Fake News Still Haunt Social Media Platforms appeared first on Rock Content.

  • Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing
    by Carter Grimm on August 9, 2022 at 10:00 am

    Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.  By creating and publishing your own content The post Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing appeared first on Marketing Insider Group.

  • ‘Consumers Want To Support Local Businesses, So You Need To Make Their Experience Easier,’ Says Local SEO Expert
    by Vanessa Dias on August 8, 2022 at 6:59 pm

    Traditional SEO can reach any user, anywhere in the world, as long as they do an online search. It’s, without doubt, a powerful Marketing strategy for any company.  But what if you could be even more specific? When users seek to find products, services, or businesses in a specific area, what if your brand could The post ‘Consumers Want To Support Local Businesses, So You Need To Make Their Experience Easier,’ Says Local SEO Expert appeared first on Rock Content.

  • 10 reasons you need a digital marketing strategy 2022-23
    by Dave Chaffey on August 8, 2022 at 2:55 pm

    If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track... The post 10 reasons you need a digital marketing strategy 2022-23 appeared first on Smart Insights.

  • How to Conduct and Publish Industry Research
    by Michael Brenner on August 8, 2022 at 10:00 am

    If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and data accessibility, every company can conduct industry research. In this article, we’re going to cover exactly The post How to Conduct and Publish Industry Research appeared first on Marketing Insider Group.

  • Profit Margin: What It Is, How to Calculate It, and Why It Matters
    by Adeel Qayum on August 4, 2022 at 4:33 pm

    Knowing your profit margin can help you determine what steps you should take to survive and thrive. Here's how to calculate it.

  • 10 Best Marketing Channels for Ecommerce Stores
    by Adeel Qayum on August 4, 2022 at 4:05 pm

    Discover 10 best marketing channels for attracting new customers to your business and driving sales of your products.

  • The Importance of Offline Lead Generation
    by Carter Grimm on August 4, 2022 at 2:00 pm

    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Online media giants often give The post The Importance of Offline Lead Generation appeared first on Marketing Insider Group.

  • Customers Are, Now More Than Ever, Choosing Brands They Feel Represented By
    by Cecília Cury on August 4, 2022 at 1:40 pm

    Representation is (more than ever) impacting purchasing decisions and reshaping industry structures. The post Customers Are, Now More Than Ever, Choosing Brands They Feel Represented By appeared first on Rock Content.

  • 9 Conversion Rate Optimization Tools for your Brand
    by Vincent Magaline on August 4, 2022 at 9:00 am

    Conversion Rate Optimization – or CRO – is a never-ending challenge. It drives many of the activities entrepreneurs and marketers carry out each and every day. They obsess over the corresponding metrics, and continuously attempt to “move the needle” in the right direction. Hundreds of tools offer to turn your site into the best one on... The post 9 Conversion Rate Optimization Tools for your Brand appeared first on Rebrandly Blog.

  • Fostering Diversity Can Help Your Brand Succeed. And It’s Also Great For Society
    by Rodrigo Martins on August 3, 2022 at 6:30 pm

    I’ll be straight to the point here: if your brand is not committed to diversity and inclusion, you are missing out on alot. You are not just missing the opportunity to do the right thing towards making the world more respectful and better. You are also missing out on business and money. I’ll soon get The post Fostering Diversity Can Help Your Brand Succeed. And It’s Also Great For Society appeared first on Rock Content.

  • Lead Generation Metrics You Should Be Aware Of
    by Carter Grimm on August 3, 2022 at 2:00 pm

    An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objectives that will have the biggest impact on what matters most in The post Lead Generation Metrics You Should Be Aware Of appeared first on Marketing Insider Group.

  • Buy Now, Pay Later (BNPL): Why Use It For Your Ecommerce Business
    by Adeel Qayum on August 2, 2022 at 9:13 pm

    Buy now, pay later is surging in popularity because of the ease and convenience it provides to shoppers. Here's how to use BNPL.

  • ‘To create a culture for black people to thrive we need to open our minds to different views’, says black Marketing association founder
    by Raphael Pires on August 2, 2022 at 3:45 pm

    An interview with Natalie Gullatt, president and founder of the Black Marketers Association of America (BMAA) The post ‘To create a culture for black people to thrive we need to open our minds to different views’, says black Marketing association founder appeared first on Rock Content.

  • 4 Types of Content Creation (and How to Decide Which is For You)
    by Michael Brenner on August 2, 2022 at 10:00 am

    Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract The post 4 Types of Content Creation (and How to Decide Which is For You) appeared first on Marketing Insider Group.

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