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January 31, 2018

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How can you use Digital Storytelling in your Business Strategy?
by Shannon Hilson on January 18, 2022 at 5:00 pm
People have been using storytelling to share information and make valuable connections for as long as anyone can remember. Digital storytelling is the 21st century’s answer to story-driven marketing. Here’s how it can help you better meet your business goals. The post How can you use Digital Storytelling in your Business Strategy? appeared first on Rock Content.
Why Content Marketing Is Important
by Michael Brenner on January 18, 2022 at 5:00 pm
Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in The post Why Content Marketing Is Important appeared first on Marketing Insider Group.
E-commerce Has Broken Selling Records: 4 Things We Can Learn From 2021’s Holiday Season
by Layla Fortes on January 18, 2022 at 4:57 pm
With the end of the holiday season, it’s common for companies to look back on the biggest trends of the year and think about how they can improve their strategies for the following year. To help the e-commerce market do so, Adobe just launched a report about 2021 Holiday Shopping Trends and Insights. But, what The post E-commerce Has Broken Selling Records: 4 Things We Can Learn From 2021’s Holiday Season appeared first on Rock Content.
10 reasons you need a digital marketing strategy in 2022
by Dave Chaffey on January 18, 2022 at 2:00 pm
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track... The post 10 reasons you need a digital marketing strategy in 2022 appeared first on Smart Insights.
Can You Use Content to Influence Consumer Behavior?
by Michael Brenner on January 18, 2022 at 11:00 am
What’s the most important goal for any content marketer? If you said to grow organic traffic, you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website The post Can You Use Content to Influence Consumer Behavior? appeared first on Marketing Insider Group.
How to Make an NFT: Guide for 2022
by Adeel Qayum on January 17, 2022 at 7:02 pm
The market for NFTs is booming. Why not grab a slice of it by learning how to create and mint your own NFTs? Here's a guide.
What is Brand Audit and Why is it Important for your Business?
by Shannon Hilson on January 17, 2022 at 5:25 pm
Your unique brand is what separates your company from the rest of the pack in all the right ways, and periodic brand audits can help you make steady progress toward your goals. Here’s a look at why brand auditing is an essential part of any ongoing business strategy. The post What is Brand Audit and Why is it Important for your Business? appeared first on Rock Content.
Case Study: How I Increased Conversions on Ion by 431% In Only Two Months
by Pedro Lopes on January 17, 2022 at 4:31 pm
What would happen if you were presented with a brand new, top-of-the-line Ferrari? I mean, whether you are into cars or not, you definitely know the impact of owning a piece of this brand and what sort of possibilities and experiences it may offer you. I’ll risk saying that a sense of exhilaration, empowerment and The post Case Study: How I Increased Conversions on Ion by 431% In Only Two Months appeared first on Rock Content.
Can Online Reviews Help My Website’s Search Ranking?
by Kristina Cappetta on January 17, 2022 at 12:00 pm
Online reviews can help improve your website's search engine ranking. Read our tips for getting more positive reviews and combatting the negative ones. The post Can Online Reviews Help My Website’s Search Ranking? appeared first on TheeDigital.
The segmentation, targeting, positioning (STP) marketing model
by Annmarie Hanlon on January 17, 2022 at 9:00 am
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, ….. The post The segmentation, targeting, positioning (STP) marketing model appeared first on Smart Insights.
How do you compare? 2022 average email open rates, clickthrough rates, and marketing statistics compilation
by Dave Chaffey on January 14, 2022 at 4:00 pm
Our compilation of average email open rates and click-through rate data. What's a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask "how do our ….. The post How do you compare? 2022 average email open rates, clickthrough rates, and marketing statistics compilation appeared first on Smart Insights.
Which Influencer Marketing Statistics do you Need to Consider in 2022?
by Camila Casarotto on January 14, 2022 at 1:33 am
Statistics about influencers show that influencer marketing can no longer stay out of your company’s strategies. If you don’t work with influencers yet, it’s time to understand how this type of partnership can boost your marketing results in 2022. The post Which Influencer Marketing Statistics do you Need to Consider in 2022? appeared first on Rock Content.
How to Sell on Poshmark: An Easy Step-by-Step Guide
by Adeel Qayum on January 13, 2022 at 7:03 pm
Is your closet bursting at the seams with clothes you barely wear? Learn how to sell on Poshmark and turn your unworn pieces into cash.
Transform your data into actionable insights
by Expert commentator on January 13, 2022 at 3:00 pm
Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this ….. The post Transform your data into actionable insights appeared first on Smart Insights.
How To Prevent A Malware Nightmare In WordPress
by Richard Horvath on January 13, 2022 at 12:00 pm
WordPress provides frequent security updates when it knows there’s been trouble. But, as a site administrator, you can do more to make your site safe. The post How To Prevent A Malware Nightmare In WordPress appeared first on TheeDigital.
Key Metrics to Measure Content Marketing Performance
by Michael Brenner on January 13, 2022 at 11:00 am
Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to The post Key Metrics to Measure Content Marketing Performance appeared first on Marketing Insider Group.

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