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January 31, 2018

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Continuous Scrolling from Google for Desktop Is Right Around the Corner
by Raphael Pires on December 7, 2022 at 5:39 pm
It goes without saying that in the wide, wonderful world of digital marketing, Google is truly the king of the mountain. So, when Google changes something about how it does things – whether that’s an algorithm change or a small tweak to the general layout of its pages – smart marketers sit up and listen The post Continuous Scrolling from Google for Desktop Is Right Around the Corner appeared first on Rock Content.
Twitter Announces Recommended Tweets To Everyone. How Does This Impact Brands?
by Alina Neves on December 7, 2022 at 5:10 pm
If you like to engage with Twitter and be aware of its most recent updates, you may already know they are going through some changes lately; and the algorithm feed is a recurring topic for them. Not by chance, the most recent Twitter announcement has shown us that the algorithm feed is now a reality The post Twitter Announces Recommended Tweets To Everyone. How Does This Impact Brands? appeared first on Rock Content.
6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)
by Giana Reno on December 6, 2022 at 2:00 pm
Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads. If you aren’t seeing CTR The post 6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them) appeared first on Marketing Insider Group.
5 Tips to Establish a Niche Small Business in the Community
by Guest Author on December 6, 2022 at 1:30 pm
Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio, gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic The post 5 Tips to Establish a Niche Small Business in the Community appeared first on Marketing Insider Group.
SEO: Report Brings The Biggest Challenges In 2022 And The Main Trends For 2023
by Fernanda Donnini on December 6, 2022 at 12:38 pm
The Search Engine Journal (SEJ) recently released their latest State of SEO report with many trends and predictions for 2023. In the report, they analyzed the latest research and expert POVs to understand the biggest challenges SEO professionals faced this year and what the greatest expected shifts in SEO are for 2023. To be honest, The post SEO: Report Brings The Biggest Challenges In 2022 And The Main Trends For 2023 appeared first on Rock Content.
Content Marketing ROI Starts With A Strong Business Case
by Michael Brenner on December 5, 2022 at 2:00 pm
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking The post Content Marketing ROI Starts With A Strong Business Case appeared first on Marketing Insider Group.
7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic
by Michael Brenner on December 5, 2022 at 11:00 am
Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our The post 7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic appeared first on Marketing Insider Group.
Digital marketing objectives: How to plan, measure and achieve your marketing goals
by Lilach Bullock on December 2, 2022 at 3:50 pm
Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're ….. The post Digital marketing objectives: How to plan, measure and achieve your marketing goals appeared first on Smart Insights.
What is Shopify and How Does It Work
by Nicole Martins Ferreira on December 2, 2022 at 8:00 am
Learn what Shopify is, how it works, and how you can use it to start an online business.
After Months Of Decline, Ad Spend Begins To Rise Again
by Guilherme Rezende on December 1, 2022 at 1:42 pm
The Standard Media Index (SMI) October report shows that after 5 consecutive months of decline, business ad spending is starting to increase again. Although this growth is slow, the fact that the decline is decreasing can already be viewed with positive eyes, especially in this period of the end of year festivities. Below is a The post After Months Of Decline, Ad Spend Begins To Rise Again appeared first on Rock Content.
What to Blog About: 101 Irresistible Blog Ideas
by Thomas J Law on December 1, 2022 at 2:13 am
Need a good blog idea? Don’t worry, I've got you covered with 105 awesome blog ideas!
Microsoft Unveils 3 Predictions for PPC Trends in 2023. I’ll Explain Each Of Them
by Vanessa Dias on November 30, 2022 at 7:34 pm
If you’re looking to drive traffic to your website, Microsoft has unveiled three predictions for product categories in the new year. If you’re looking to leverage these trends, we have some advice on how — and when — to do so. The three product categories Microsoft is keying on are: Natural or organic food and The post Microsoft Unveils 3 Predictions for PPC Trends in 2023. I’ll Explain Each Of Them appeared first on Rock Content.
Running Out Of Ideas For TikTok? Check Out Their New Audience Insights Tools
by Raphael Pires on November 30, 2022 at 7:04 pm
Marketers love data and TikTok is providing it in detail with their new Audience Insights Tools. You can now dig deeper into your audience and what they’re watching to help you generate ideas and better structure your campaigns. The new tools provide you with a range of demographics, including age demographics from 18-24, right up The post Running Out Of Ideas For TikTok? Check Out Their New Audience Insights Tools appeared first on Rock Content.
Why Emotional Marketing Beats Promotion By 2X
by Michael Brenner on November 30, 2022 at 2:30 pm
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. In the B2B The post Why Emotional Marketing Beats Promotion By 2X appeared first on Marketing Insider Group.
Digital Personalization Trends for This Year
by Mark Schmukler on November 30, 2022 at 2:00 pm
80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions The post Digital Personalization Trends for This Year appeared first on Marketing Insider Group.
Amazon’s Customer Satisfaction Level Drops. What Brands Can Learn From This Situation?
by Kamila Dantas on November 29, 2022 at 6:50 pm
A survey published by PYMNTS, which measures the level of satisfaction of American consumers, pointed to the decline in Amazon’s customer satisfaction, reaching one of the lowest levels in the retailer’s history. This blow to the company’s empire, which for nearly three decades has been defined by its obsession with customers, comes as no surprise The post Amazon’s Customer Satisfaction Level Drops. What Brands Can Learn From This Situation? appeared first on Rock Content.

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